A business-to-business marketplace can help companies find suppliers or customers, but value depends on lead quality, fees and how well the platform fits the sector.
Start with the requirements
Define the outcome you want: qualified leads, supplier discovery, export visibility or repeat orders. Check the platform’s industry coverage, buyer verification, geographic reach, listing rules, subscription charges and policies for disputes. Search for relevant buyers and suppliers before paying for a premium listing.
Build a repeatable process
Test the platform with a small campaign and track qualified enquiries, response rate, conversion and cost per useful lead. Protect confidential pricing and technical information, verify counterparties independently and use clear contracts and payment controls for transactions.
Check the latest guidance
Marketplace verification is not a guarantee that a counterparty is trustworthy. Conduct your own due diligence and confirm legal, payment and export requirements for each transaction.
